Binit works at the intersection of research, strategy, design, people, places, culture and storytelling—connecting the dots to make ideas feel meaningful and alive.

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Outside of work, he is happiest in the kitchen. Cooking feels surprisingly similar: bringing together ingredients, spices, memories, places and people to create something that tells a story. Whether Binit isshaping an idea or a meal, he's interested in the connections that turn separate elements into an experience worth sharing.